Estimate the return on your ad budget in seconds. Enter your spend, cost per click and conversion rates to see projected leads, customers, revenue, ROI and ROAS. Free and instant, by Webbloom Digital, Pune.
Example values are shown — replace them with your own numbers.
Estimates based on the numbers you entered — a planning model, not a guarantee.
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This free digital marketing ROI calculator models your advertising funnel from budget to revenue. Enter five numbers — your monthly ad spend, average cost per click, landing-page conversion rate, lead-to-customer rate and average customer value — and it instantly estimates your clicks, leads, customers, revenue, cost per lead, cost per customer, ROAS and ROI. It is a fast way to sanity-check a budget, compare scenarios, and set realistic targets before you spend.
The maths is simple and transparent. Clicks = ad spend divided by cost per click. Leads = clicks times your conversion rate. Customers = leads times your lead-to-customer rate. Revenue = customers times your average customer value. From there, ROAS = revenue divided by ad spend, and ROI = revenue minus ad spend, divided by ad spend, times 100. Cost per lead and cost per customer simply divide your spend by leads and by customers.
Replace the example values with your own figures and click Calculate ROI. If you do not know a number yet, start with a reasonable estimate and adjust — the calculator updates instantly, so you can test best-case and worst-case scenarios side by side. Lowering your cost per click and improving your landing-page conversion rate are usually the two biggest levers on your final ROI.
This calculator is built and maintained by Webbloom Digital, a digital marketing agency in Pune. If you want help turning these numbers into a real campaign with a lower cost per lead, higher conversion rates and measurable ROI, explore our Google Ads and lead generation services, or get a free consultation.
It is a free tool that estimates the return on your advertising spend by modelling your funnel — clicks, leads, customers and revenue — so you can see your projected ROI and ROAS before or during a campaign.
ROI is revenue minus ad spend, divided by ad spend, times 100. This tool works out revenue by stepping your budget through your funnel: ad spend divided by cost per click gives clicks, times your conversion rate gives leads, times your lead-to-customer rate gives customers, times your average customer value gives revenue.
ROAS, or return on ad spend, is revenue divided by ad spend, shown as a multiple such as 4x. ROI is the profit percentage after subtracting the spend. ROAS measures gross efficiency, while ROI measures profitability.
Yes, it is completely free with no signup. Enter your own numbers and recalculate as many times as you like, on mobile or desktop.
Your monthly ad spend, average cost per click, landing-page conversion rate, lead-to-customer rate and average customer value. If you do not know some of these yet, start with reasonable estimates and refine them as you gather data.
No tool can guarantee exact outcomes, because results depend on your offer, targeting and market. This is a planning model to set realistic expectations and compare scenarios. For a tailored projection, get a free consultation with Webbloom Digital.